Something exciting is happening at Chesapeake Family. The best just got better. We’re changing our name and expanding our reach.
In January 2017 we will become Chesapeake Family LIFE. This change reflects our recent growth and new focus on broader aspects of family life: topics for the grown-ups in the family who are people first, and parents second.
In response to reader demand, we have expanded our content to include more topics that go beyond parenting, such as events worth hiring a babysitter for, food and dining ideas, home and garden, and other areas of interest to moms and dads.
This expansion is a natural growth of who we are, our readers’ needs and our business. A lot has changed in the 26 years since I started the business, first called Chesapeake Children. In 1996 it was clear our editorial topics had moved beyond little kids to broader parenting topics. We changed our name to Chesapeake Family. We also added specialty annual guides like the BIG Book of Education, events, e-newsletters, social media and a website that now averages 65,000 monthly visitors.
Realizing our readers’ information-gathering habits have changed, we have made it our business to excel at using social media, print, web and e-newsletters to reach moms and dads wherever they are looking for information.
Combining all of our outlets — print and digital — we now reach over 200,000 parents every month. That’s huge, and it makes ChesapeakeFamily.com the most visited local website in the area.
As we become Chesapeake Family LIFE, we will continue to provide the award-winning content our readers count on, covering health, education and fun for families, but with a section specifically for moms and dads whose lives include more than their children.
Jefferson Communications Details
Jefferson Communications, LLC is a full-service regional, media company based in Annapolis, Maryland. The privately owned company publishes a niche consumer parenting and lifestyle magazine, several ancillary publications and two interactive websites serving readers and advertisers in the state of Maryland. Jefferson Communications prints and distributes more than 40,000 magazines per month with a total audience — print, online and events — of more than 400,000 readers/viewers per month. We would be happy to discuss with you the multitude of advertising and marketing opportunities.
For more information, call our office at 410-263-1641 or contact one of our sales and marketing team members directly. They will be able to send you a copy of our digital and print rate cards as well.
Donna Jefferson has owned and operated the company since its inception in September 1990. The office of Jefferson Communications, LLC is located in Annapolis, Maryland. In addition to print and online media, the company produces annual family and consumer events.
The company and its employees are actively involved in the community through various not-for-profit organizations, educational foundations and business programs. It is this commitment to improving the industries and communities it serves that forms the foundation for Jefferson Communication’s culture and operating philosophy. Owner Donna Jefferson was recognized in 2007 as owning one of Maryland’s Top 100 Minority Business Enterprises. Jointly the publications and websites have won nearly 40 national awards for Design and Editorial.
Main Office: 121 Cathedral Street, Third Floor Annapolis, MD 21401 410-263-1641 Fax 410-280-0255
Parents are eager for information about the education of their children, especially when it is based on local trends and information. Chesapeake Family Life has combined informative educational e-newsletters with a design that will increase the web traffic of participating schools through the use of entertaining and/or informative content. Web links from the e-newsletters can be directed to any page you choose. The use of videos, games, worksheets and helpful checklists are encouraged.
Each month there will be the opportunity for one "Exceptional Teacher Highlight" (first come, first served)
Monthly Suggested Topics (or a topic of your choice)
July Prevent Summer Slide with worksheets, projects and reading lists. What do your teachers recommend? August Tips to Get Ready for Back to School: safety, health, bedtimes, nutrition, sports. What works for your school? September (2 education e-newsletters) #1 Fall Open House Dates #2 Habits for School Success or Managing Extra-curriculars and Academics October Signs of Academic Concern or Helping Kids Focus Beyond Themselves November Get Ready for Parent/Teacher Conferences or How to work with your school administration December Giving Back, what do the kids in your school do to give back to their community?
You have a top notch venue that is a perfect destination for groups of kids and families, and with thousands of parents looking for fun things to do with their kids every weekend and over the summer How do you get the word out?
Video is a known to increase your visibility online, in social media and e-mail with the highest conversion and click rates to your website. Save time and money with the exclusive production package available through Chesapeake Family LIFE.
This package includes script creation, professionally recorded studio voiceover, and 30 seconds using your photos to convert to video. Delivery time in just 1 week in most cases.
Videos have been proven to increase your websites conversion rate and explain your service to your viewer. You can embed your video onto your website landing page, or promote it virally using social media platforms such as Facebook and YouTube.
To get a video made like this normally would typically cost $297
Spring Special – Advertise any two months May - August and receive a FREE video. Deadline April 15 (minimum 1/6 page ad each month)
Get Started: or call Claire at 410-263-1641 ext. 204
Here are the details
Attention Grabbing Script Creation Our marketing experts will prepare a 30 second script (70-75 words) for your video, explaining your product in the simplest way possible. Your video is a mini-sales presentation to your viewer.
Your Message Voiceover artists will allow your video to connect to your audience and build rapport with them as if talking over the phone or in person. Text is displayed over images so that your message gets to the user even when their sound is turned off.
Amazing Photo Stories Nothing comes close to grabbing attention like video using your photos. This allows us to express your message in an effective way.
One-to-One Project Management Throughout every project you will have access to our entire team, as well as direct access to a project manager. You will be able to ask questions at every stage, and provide feedback and ideas directly.
Boost Your Business Exposure By combining marketing principles with engaging video, you are able to draw your viewers in and promote your message to them. Not only is it entertaining for the viewer, but also increases the chance of them following through with your call to action by more than 50%.
Promote Your Health Care Practice with Favorite Docs!
1. Pre-Register Your Practice - Fill out and submit the form below.
Pre-registering your practice automatically sends you the "Vote" Favorite Doctors button as well as the link to the voting page. It also helps in the verification process as the Chesapeake Family LIFE staff cross-checks each entry to make sure that we have all of your information and credentials correct before we print the Favorite Doctors list.
Is Your Business a Family Favorite? Here’s your chance to be named a Chesapeake Family Favorite!
We can help you encourage your clients and customers to vote for you. Voting will be active May 1 - May 31.
Use the form below to pre-register and you will get the Chesapeake Family Favorite "Vote Now" logo, ads for your own website and the link to the voting ballot. Use the artwork, logo and link in your e-newsletters, on your website, in social media and other ways to encourage people to vote for your business.
What Maryland restaurant has a favorite kid's menu? What's the best place to have a birthday party or a picnic? What tutoring company has helped the most? Family Favorite categories are below. Voter's top three Family Favorites in each category will be published in our September issue and online. Voting is open May 1 - May 31, 2017. To promote voting we are giving away a $50 VISA gift card to randomly chosen winners who complete the form.
Give us a call if you would like more information, call 410-263-1641 x232 and ask for Claire.
Family Favorites Categories
For Grown Ups Favorite Date Night Spot: Favorite Place for Mom's Night Out:Get the Vote Now button and link to the Ballot. Favorite Consignment Shop: Favorite Home or Garden Shop: Favorite Place for Pet Services
Out and About Favorite Family Day Trip: Favorite Outdoor Play Spot/Activity: Favorite Indoor Play Spot/Activity: Favorite Museum: Favorite Picnic Spot: Favorite Playground:
Party On Favorite Party Facility:
Learn & Grow Favorite Art Lessons (Drawing & Painting): Favorite Dance Lessons: Favorite Camp: Favorite Gymnastics Studio: Favorite Martial Arts Studio: Favorite Music Lessons: Favorite Theater / Performing Arts Lessons: Favorite Tutoring Service:
Treats & Eats Favorite Kids' Menu: Favorite Breakfast Restaurant: Favorite Place for Ice Cream:
Your school gets targeted attention from the Chesapeake Family audience of parents with school-age children.
Your marketing dollars aren’t wasted when over 200,000 parents can see your school message every month from a variety of Chesapeake Family sources. Designed specifically to help schools showcase their programs, the following menu of services will help you decide how, where and when you want to tailor your message. The school marketing program is designed to help schools market across a multimedium platform.
Teachers, camp counselors, coaches and youth group leaders need help finding the best match for Maryland Field Trip destinations. The Chesapeake Family online Field Trip Guide lists hundreds of destination options, grouped by category, completely searchable and designed for use by people looking to take large groups of kids on a field trip.
Send your message directly to over 11,000 subscribers (as of Jan 2016). Your graphics combined with a well-crafted message will resonate with Chesapeake Family subscribers as they make the decisions for the health, education and entertainment of their families, as well as the maintenance of their homes.