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We Are Your Marketing Partner

 

Something exciting is happening at Chesapeake Family. The best just got better. We changed our name and we're expanding our reach.

In January 2017 we became Chesapeake Family LIFE. This change reflects our recent growth and new focus on broader aspects of family life: topics for the grown-ups in the family who are people first, and parents second. 

CFL LIFE Blue 150In response to reader demand, we have expanded our content to include more topics that go beyond parenting, such as events worth hiring a babysitter for, food and dining ideas, home and garden, and other areas of interest to moms and dads.

This expansion is a natural growth of who we are, our readers’ needs and our business. A lot has changed in the 26 years since I started the business, first called Chesapeake Children. In 1996 it was clear our editorial topics had moved beyond little kids to broader parenting topics.  We changed our name to Chesapeake Family. We also added specialty annual guides like the BIG Book of Education, events, e-newsletters, social media and a website that now averages 65,000 monthly visitors. 

Realizing our readers’ information-gathering habits have changed, we have made it our business to excel at using social media, print, web and e-newsletters to reach moms and dads wherever they are looking for information.

Combining all of our outlets — print and digital — we now reach over 200,000 parents every month. That’s huge, and it makes ChesapeakeFamily.com the most visited local website in the area.

As we become Chesapeake Family LIFE, we will continue to provide the award-winning content our readers count on, covering health, education and fun for families, but with a section specifically for moms and dads whose lives include more than their children.

Jefferson Communications Details

JECO web logoJefferson Communications, LLC is a full-service regional, media company based in Annapolis, Maryland. The privately owned company publishes a niche consumer parenting and lifestyle magazine, several ancillary publications and two interactive websites serving readers and advertisers in the state of Maryland. Jefferson Communications prints and distributes more than 40,000 magazines per month with a total audience — print, online and events — of more than 400,000 readers/viewers per month. We would be happy to discuss with you the multitude of advertising and marketing opportunities.

For more information, call our office at 410-263-1641 or contact one of our sales and marketing team members directly.
They will be able to send you a copy of our digital and print rate cards as well.

Jen Jeffries
Direct phone: 410-263-1641 x207
Jen@JeCoAnnapolis.com

Kelly Crew
Direct phone: 410-263-1641 x228
KellyCrew@JeCoAnnapolis.com

Claire Kovacs, Sales Assistant
Phone: 410-263-1641 x204
ClaireK@JeCoAnnapolis.com

Donna Jefferson has owned and operated the company since its inception in September 1990. The office of Jefferson Communications, LLC is located in Annapolis, Maryland. In addition to print and online media, the company produces annual family and consumer events.

The company and its employees are actively involved in the community through various not-for-profit organizations, educational foundations and business programs. It is this commitment to improving the industries and communities it serves that forms the foundation for Jefferson Communication’s culture and operating philosophy. Owner Donna Jefferson was recognized in 2007 as owning one of Maryland’s Top 100 Minority Business Enterprises. Jointly the publications and websites have won nearly 40 national awards for Design and Editorial.

Main Office:
121 Cathedral Street, Third Floor
Annapolis, MD 21401
410-263-1641
Fax 410-280-0255

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Feel Beautiful Section for Moms

Feel Beautiful for MomsMoms reading Chesapeake Family Life have told us that they are interested in cosmetic procedures but they have questions that go beyond the price. They want to know how if periodic maintenance is required, if there is a recovery period, what are normal side effects and more. Women want to look good and feel confident in their appearance especially after having children.

Your expert advice will go a long way towards making their decision easier. With your help, and that of your peers, we have created a database of information for moms that answers the questions they have as they contemplate the decision to move forward with a treatment. "Feel Beautiful" is the series of articles and online databases that has been created and is constantly updated with your input.

Each month a portion of the database is shared with moms via the monthly magazine Chesapeake Family Life, online at ChesapeakeFamily.com, in a subscription e-enewsletter, via social media and by video.

Feel Beautiful is part of the Stay Inspired section of Chesapeake Family Life which also includes Date Night Ideas and a Home & Garden section since moms are women first, then parents.

Marketing packages are available that will optimize your marketing expeditures and make your decision-making process easier.

Contact Claire at 410-263-1641 ext 204 for more information

 

 

Monthly Education Focused E-newsletters

Parents are eager for information about the education of their children, especially when it is based on local trends and information. Chesapeake Family Life has combined informative educational e-newsletters with a design that will increase the web traffic of participating schools through the use of entertaining and/or informative content. Web links from the e-newsletters can be directed to any page you choose. EdEnewsletterSamplewebThe use of videos, games, worksheets and helpful checklists are encouraged.

Each month there will be the opportunity for one "Exceptional Teacher Highlight" (first come, first served)

Monthly Suggested Topics (or a topic of your choice)

2017

July
Prevent Summer Slide with worksheets, projects and reading lists. What do your teachers recommend?
August
Tips to Get Ready for Back to School: safety, health, bedtimes, nutrition, sports. What works for your school?
September (2 education e-newsletters)
#1 Fall Open House Dates
#2 Habits for School Success or
Managing Extra-curriculars and Academics
October
Signs of Academic Concern or
Helping Kids Focus Beyond Themselves
November
Get Ready for Parent/Teacher Conferences or
How to work with your school administration
December
Giving Back, what do the kids in your school do to give back to their community?

Marketing Videos Increase Your Visibility

 

30 second photo video for $499

Video is a known to increase your visibility online, in social media and e-mail with the highest conversion and click rates to your website. Save time and money with the exclusive production package available through Chesapeake Family LIFE.

This package includes script creation, professionally recorded studio voiceover, and 30 seconds using your photos to convert to video. Delivery time in just 1 week in most cases.

Videos have been proven to increase your websites conversion rate and explain your service to your viewer. You can embed your video onto your website landing page, or promote it virally using social media platforms such as Facebook and YouTube.

 Get Started: or call Claire at 410-263-1641 ext. 204


Here are the details

Attention Grabbing Script Creation
Our marketing experts will prepare a 30 second script (70-75 words) for your video, explaining your product in the simplest way possible. Your video is a mini-sales presentation to your viewer.

Your Message
Voiceover artists will allow your video to connect to your audience and build rapport with them as if talking over the phone or in person. Text is displayed over images so that your message gets to the user even when their sound is turned off.

Amazing Photo Stories
Nothing comes close to grabbing attention like video using your photos. This allows us to express your message in an effective way.

One-to-One Project Management
Throughout every project you will have access to our entire team, as well as direct access to a project manager. You will be able to ask questions at every stage, and provide feedback and ideas directly.

Boost Your Business Exposure
By combining marketing principles with engaging video, you are able to draw your viewers in and promote your message to them. Not only is it entertaining for the viewer, but also increases the chance of them following through with your call to action by more than 50%.

 

 

 

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Favorite Docs Promotional Tools

Promote Your Health Care Practice with Favorite Docs!

1. Pre-Register Your Practice - Fill out and submit the form below.

Pre-registering your practice automatically sends you the "Vote" Favorite Doctors button as well as the link to the voting page. It also helps in the verification process as the Chesapeake Family LIFE staff cross-checks each entry to make sure that we have all of your information and credentials correct before we print the Favorite Doctors list. 

Summer Camp Fair 2017

Register your camp now to be an exhibitor at the region's biggest and best Summer Camp Fair Expos!

Two locations to choose from:
  • Annapolis – Saturday, March 4
  • Time: 10am – 2pm
  • Location: Annapolis Area Christian School, 716 Bestgate Road, Annapolis
And
  • Bowie – Saturday, March 25
  • Time: 10am – 2pm
  • Location: Bowie Gymnasium, 4100 Northview Dr., Bowie 20716 (Note updated location)

See for yourself the Virtual Day Camp Directory and the Overnight Camp Directory with thousands of visitors each year and page one Google ranking.

Family Favorites Participation

Is Your Business a Family Favorite? Here’s your chance to let everyone know about it!FamilyFavoritesRibbon VoteNow2017

We can help you encourage your clients and customers to vote for you. Voting will be active May 1 - June 15.

What Maryland restaurant has a favorite kid's menu? What's the best place to have a birthday party or a picnic? What tutoring company has helped the most? Family Favorite categories are below. Voter's top three Family Favorites in each category will be published in our September issue and online. Voting is open May 1 - June 15, 2017. To promote voting we are giving away a $50 VISA gift card to randomly chosen winners who complete the form.

Give us a call if you would like more information, call 410-263-1641 x232 and ask for Claire.

Family Favorites Categories

For Grown Ups
Favorite Date Night Spot:
Favorite Place for Mom's Night Out:Get the Vote Now button and link to the Ballot.
Favorite Consignment Shop:
Favorite Home or Garden Shop:
Favorite Place for Pet Services

Out and About
Favorite Family Day Trip:        
Favorite Outdoor Play Spot/Activity:        
Favorite Indoor Play Spot/Activity:        
Favorite Museum:        
Favorite Picnic Spot:        
Favorite Playground:        

Party On
Favorite Party Facility:              

Learn & Grow
Favorite Art Lessons (Drawing & Painting):        
Favorite Dance Lessons:        
Favorite Camp:        
Favorite Gymnastics Studio:        
Favorite Martial Arts Studio:        
Favorite Music Lessons:        
Favorite Theater / Performing Arts Lessons:        
Favorite Tutoring Service:

Treats & Eats
Favorite Kids' Menu:        
Favorite Breakfast Restaurant:        
Favorite Place for Ice Cream:        

Targeted Marketing Attention for Schools

Your school gets targeted attention from the Chesapeake Family audience of parents with school-age children. 

Your marketing dollars aren’t wasted when over 200,000 parents can see your school message every month from a variety of Chesapeake Family sources. Designed specifically to help schools showcase their programs, the following menu of services will help you decide how, where and when you want to tailor your message. The school marketing program is designed to help schools market across a multimedium platform.

Marketing with The Maryland Field Trip Guide

Teachers, camp counselors, coaches and youth group leaders need help finding the best match for Maryland Field Trip destinations. The Chesapeake Family online Field Trip Guide lists hundreds of destination options, grouped by category, completely searchable and designed for use by people looking to take large groups of kids on a field trip.

Listings on the Field Trip Guide are free.

CFL June2017

BBofHealth2016

BBofFamilies2017

BBofEd2017

 

CFL Web

 

Upcoming Events Inside Pages

Mon Aug 21, 2017 @12:00AM
Lakefront Summer Festival, Columbia
Mon Aug 21, 2017 @12:00AM
Moth Week, Owings Mills
Mon Aug 21, 2017 @10:00AM
Education Connection: Design A Circuit, Baltimore
Mon Aug 21, 2017 @ 6:00PM
Celestial Event of the Century, Baltimore
Mon Aug 21, 2017 @ 6:30PM
Back-to-School Bingo, Annapolis
Tue Aug 22, 2017 @12:00AM
Lakefront Summer Festival, Columbia
Tue Aug 22, 2017 @12:00AM
Moth Week, Owings Mills
Tue Aug 22, 2017 @10:00AM
Music from Around the World, Baltimore
Tue Aug 22, 2017 @10:00AM
Education Connection: Design A Circuit, Baltimore
Tue Aug 22, 2017 @11:00AM
Harbor Queen Cruises, Annapolis