About Face: Review, swatches of Make Up For Ever HD Blush, Aqua Matic

MakeUpForEverHDBlush ChesapeakeFamilyAboutFaceMake Up For Ever launches two new products this spring: HD Blush and the Aqua Matic eye pencil. Do they deliver the intense pigmentation and long wear-time you can expect from the brand?

By Roxana Hadadi

Looking for something new for summer? Make Up For Ever has you covered with the brand’s new HD Blush and Aqua Matic eye pencil. Both available in a wide range of shades, they’re two of MUFE’s most recently released products for 2014.

Keeping in line with MUFE’s philosophy of intense pigmentation and long wear-time, the product descriptions include words like “flawless” and “unbelievable.” But are they worthy of such praise? I was provided with samples of both products to test, and I’ve swatched and reviewed them. For my thoughts on MUFE’s new HD Blush and Aqua Matic, read on!


Make Up For Ever HD Blush and Aqua Matic

MakeUpForEverHDBlush ChesapeakeFamilyAboutFaceFirst picture, clockwise, beginning top left: Make Up For Ever HD Blush in 225 Peachy Pink, 320 English Rose, 420 India Rosewood, 520 Blackcurrant, 515 Tangerine

Second picture, top to bottom: Make Up For Ever Aqua Matic in D-10 Diamond Black, D-12, Diamond Golden Grey, I-20 Iridescent Turquoise, I-22 Iridescent Electric Blue, I-30 Iridescent Lime Green

Third picture, left to right: Swatches of HD Blush in 225 Peachy Pink, 320 English Rose, 420 India Rosewood, 520 Blackcurrant, 515 Tangerine; Aqua Matic in D-10 Diamond Black, D-12 Diamond Golden Grey, I-20 Iridescent Turquoise, I-22 Iridescent Electric Blue, I-30 Iridescent Lime Green

Let’s start with HD Blush, which is available in 16 shades at Sephora, ranging from pink to peach to orange to purple. I received a wide array of shades to review: 225 Peachy Pink, 320 English Rose, 420 India Rosewood, 520 Blackcurrant, and 515 Tangerine. Of these shades, 520 Blackcurrant and 515 Tangerine are certainly the most intense as a deep plum and a practically neon orange, respectively, but for each swatch I took, I used only the lightest fingertip of product. These blushes are impressively pigmented, and even lighter shades like 225 Peachy Pink, 320 English Rose, and 420 India Rosewood really only need a dime of product for each cheek. That’s some serious color.

MakeUpForEverAquaMatic ChesapeakeFamilyAboutFaceThese are a cream formula, and are described as combining “the second-skin look of a cream with the ease of a powder”; the formula is supposed to “blend into skin with no visible texture for a truly natural flush of color.” They’re also supposed to be “completely weightless” and can be used with powder, according to MUFE. I don’t wear powder, so I didn’t test HD Blush in that specific way, but I used them both on my bare face with nothing on but moisturizer and also on my face when I had foundation and concealer on; both times, the blushes remained extremely pigmented and very easy to blend. It was a little challenging at first knowing exactly how much product to use because they are so packed with color, but as I mentioned previously, swirling my finger around and gathering up a dime-sized dollop of product for each week worked well. I didn’t experience any product dragging or skipping when I tried to blend, and I really liked how easy and natural 320 English Rose and 420 India Rosewood looked especially. Although you might feel some sticker shock when you receive the compact, which is smaller than your normal blush, you need so little to make an impact that the price ultimately seems reasonable. Overall, the HD Blush is totally worth it.

MUFEBlushAquaMaticSwatches ChesapeakeFamilyAboutFaceMore recently launched was Aqua Matic, a creamy eye pencil available in 10 shades at Sephora, ranging from beiges and pinks to bright blues and greens. The eye shadow pencil is supposed to have an “unbelievably blendable texture,” as well as being “highly pigmented, waterproof, smudge-free” with “immediate, intense color payoff.” It’s a twist-up pencil with a fairly narrow tip, so you can use it both as an eyeliner and an eyeshadow.

All of the shades I received—D-10 Diamond Black, D-12 Diamond Golden Grey, I-20 Iridescent Turquoise, I-22 Iridescent Electric Blue, I-30 Iridescent Lime Green—had some shimmer, but you can see from my swatch that this was most evident in D-10 Diamond Black and D-12 Diamond Golden Grey. Those two shades were the most glittery, but it wasn’t a gritty feeling. These all went on smoothly for me and stayed on for about six hours without fading, and then began to lose some of their intensity. I didn’t experience any glitter or shimmer fallout, but I did have some staining from the shades, so that’s important to keep in mind. You might want to test these on your skin first before making a purchase to see if they’ll stain on you. However, the shades are so bright and opaque that I’m willing to deal with some staining; the three iridescent shades (I-20 Iridescent Turquoise, I-22 Iridescent Electric Blue, and I-30 Iridescent Lime Green) are particular standouts.

Overall, some very nicely done new products from MUFE. A good range of shades and great pigmentation—what’s not to like?

VERDICT: A for HD Blush and A- for Aqua Matic.

AVAILABILITY: $26 for HD Blush and $21 for Aqua Matic at Sephora stores and Sephora.com.

EDITORIAL NOTE: The products featured in this post were provided to Chesapeake Family’s About Face blog by the manufacturer or their public relations company for review. Chesapeake Family’s About Face blog posts are inspired by personal experience and opinion, and are not paid for or influenced by the manufacturer, PR company, or any other organization unless mentioned.

Photos by Roxana Hadadi.

Roxana Hadadi headshotIn middle school, Roxana Hadadi was a cosmetics-scorning tomboy; in high school, a glitter eye shadow- and black nail polish-loving trend kid; in college, obsessively committed to dying her hair unruly colors that upset her mom. Now a bit older and a bit more mature, she’s trying to figure out what hair, body and cosmetics products will work for her, you and your family in About Face, Chesapeake Family’s new beauty blog — and she’ll leave the sparkle makeup and neon highlights in the past. Roxana also writes movie reviews for Chesapeake Family’s Popcorn Parents blog.