MaybellineSuperStay24HR ChesapeakeFamilyAboutFace

MaybellineSuperStay24HR ChesapeakeFamilyAboutFaceMaybelline claims the company spent five years developing SuperStay 24 2-Step Color, and the liquid lipstick grabs on tight and doesn’t let go.

By Roxana Hadadi

Late in 2011, Maybelline—along with new additions to its EyeStudio line, such as EyeStudio MasterDrama cream pencil and the EyeStudio Color Explosion Luminizing Eyeshadow palette, which About Face previously reviewed—launched SuperStay 24 2-Step Color, a liquid lipstick the company says has 10 patents and spent five years in development. With 30 different shades including pinks, reds, and purples, SuperStay 24 2-Step Color seemed like an ambitious launch with an unbelievable promise—a full day of lipstick lasting power? Hmm.

Well, at least I thought “Hmm”—before the swatches I did of the lipcolor spent four straight days on my arm, shower after shower, with no budging whatsoever. And though SuperStay 24 2-Step Color didn’t last as long on my lips as on my inner forearm, its roughly 10-hour staying power is nothing to scoff at.

Maybelline SuperStay 24 2-Step Color: The Product

MaybellineSuperStay24HR ChesapeakeFamilyAboutFaceFor this post, I received seven colors to review (from top to bottom): Always Hot Chili 135, a burnt rust; Always Heather 120, a glittery purplish mauve; Lasting Lilac 85, a bright light purple; On and On Orchid 70, a medium muted purple; Constantly Cabernet 65, a dark plum wine; Eternal Sunset 40, a shimmery coral; and All Day Cherry 15, a bright glittery red. The liquid lipstick has two sides, one with the liquid color and applicator and the other with a clear balm stick.

Maybelline suggests: “Apply the liquid color to your clean, bare lips. Allow a full two minutes to dry, then apply ultra-conditioning balm to seal in softness. Reapply balm as needed. Remove with an oil-based makeup remover.” I exfoliated my lips first to make sure they were soft and free of any flakiness; put on the color; and waited two minutes for the liquid color to dry so I could apply the balm. I then went about my day normally, eating and drinking at will.

Maybelline SuperStay 24 2-Step Color: The Results

MaybellineSuperStay24HR2 ChesapeakeFamilyAboutFaceHow did SuperStay 24 2-Step Color (from left to right, All Day Cherry 15, Eternal Sunset 40, Constantly Cabernet 65, On and On Orchid 70, Lasting Lilac 85, Always Heather 120, and Hot Chili 135) fare? Well, the good thing is the lasting power: It really did last throughout the day, the dark colors especially so, and before bedtime I had to take off the color with an oil-based makeup remover—as suggested—because water alone didn’t work effectively. Overall, I got about a 10-hour wear-time with these. The balm feels moisturizing and slick, so the color looked fresh all day.

But there was some fading—especially with lighter colors, which seemed to disappear from the inside of my lips outward—and the lipcolor itself feels drying. You also have to be careful while applying the liquid lipstick, because while you have two minutes for it to dry, if you mess up initially you must have an oil-based makeup remover on hand to fix any mistakes.

If you take the time to apply correctly, though, Maybelline SuperStay 24 2-Step Color is worth the investment—who can argue with such lengthy lasting power? I’m thinking no one.

VERDICT: B+, with the downside being the lighter colors’ increased rate of fading and the lipcolors’ drying feel.

PRICE: Depending on the retailer, between $6 and $10 for 0.077 fl oz of lipcolor and 0.063 oz of balm.

AVAILABILITY: Anywhere you can purchase Maybelline cosmetics, like CVS, Target, Walmart, Ulta,, and

EDITORIAL NOTE: The product/s reviewed in this post were provided to Chesapeake Family’s About Face blog by the manufacturer or their public relations company for review. Chesapeake Family’s reviews are inspired by personal experience and opinion, and are not paid for or influenced by the manufacturer, PR company or any other organization unless mentioned.

Product and swatch photos by Adam Fried.

Roxana Hadadi_headshotIn middle school, Roxana Hadadi was a cosmetics-scorning tomboy; in high school, a glitter eye shadow- and black nail polish-loving trend kid; in college, obsessively committed to dying her hair unruly colors that upset her mom. Now a bit older and a bit more mature, she’s trying to figure out what hair, body and cosmetics products will work for her, you and your family in About Face, Chesapeake Family’s new beauty blog — and she’ll leave the sparkle makeup and neon highlights in the past. Roxana also writes movie reviews for Chesapeake Family’s Popcorn Parents blog.