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HomeBlogAbout FaceAbout Face: Sizing Up Urban Decay and bareMinerals Eye Primer.

About Face: Sizing Up Urban Decay and bareMinerals Eye Primer.

Want to make your eyeshadow last longer? Battle against fading and creasing with eyeshadow primer potion from Urban Decay and bareMinerals.

By Roxana Hadadi

I’ve recently discovered that if I put an extra five minutes into my morning routine, my lids will rejoice! For during that short amount of time, I can pat on some eyeshadow primer, wait for it to dry, and then apply my eyeshadow of choice—and hours later, my lids are still bright, still colorful, and still looking good.

What is primer, exactly? A product that looks like a lotion but with a tacky consistency, eye primer helps eyeshadow blend better and look better. Pigments will seem brighter. You’ll have no creasing or smudging. And at the end of the day, your eyes will look as vibrant and colorful as they did hours before.

I decided to try Urban Decay Eyeshadow Primer Potion in Original, respected for years in the beauty industry and one of the brand’s best-selling products, and bareMinerals Prime Time Primer Shadow, which launched in 2011 in six different colors and can work both as a colored primer and cream eyeshadow.

How did the two products fare when paired with powder eyeshadow?

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