American Apparel Lip Gloss is pretty and colorful—but the company’s refusal to list its ingredients and make more detailed claims about the product lowers its awesome rating.
By Roxana Hadadi
American Apparel—the name of the company either means nothing or everything to you. A polarizing empire built by creator Dov Charney, American Apparel is known for their made-in-U.S.A. T-shirts, sweatshirts, and other gear, but also for their often-scandalously dressed models and provocative advertising. It’s not necessarily somewhere you want your tweens to visit, but for refreshingly basic cotton goods in a rainbow variety of colors, it’s a one-stop shop.
About three years ago, American Apparel started branching out of clothes and into beauty, first with a line of nail polish colors (you can read my reviews of their core collection and neon collection here, and their glitter collection here) and now with a nine-shade range of lip glosses.
Launched last November, the shades include milky pink En Pointe, shimmery nude Topless, shimmery mocha Café Crème, burnt red Intimate, apricot pink Pantytime, pure purple African Violet, cotton candy pink Micromesh, coral orange Pasadena, and scarlet red Legalize LA. Each shade is inspired by something related to American Apparel as a company; for example, Legalize LA is the company’s slogan for immigration reform, and Pantytime is named for the brand’s annual underwear event.
For reviews and swatches of African Violet, Café Crème, Legalize LA, and Pantytime, read on!