American Apparel Lip Gloss: African Violet, Legalize LA, Café Crème, and Pantytime
According to American Apparel, this “Hydrating Creme Gloss” is “a vitamin-enriched, moisturizing creme formula,” promising “smooth, non-sticky, long lasting color.” The company also claims the gloss is “cruelty free, fragrance free, petroleum free,” and made in the U.S. The glosses come in a rounded tube, have a twist-off cap, and use a doe-foot applicator.
Swatched from left to right are African Violet, Legalize LA, Café Crème, Pantytime.
I found some of these claims—at least the ones I could substantiate through testing—to be pretty accurate. The lip glosses don’t have a scent, though there is a very slight vanilla kind of flavor. They aren’t sticky, and did feel moisturizing on my lips.
But some of the details to American Apparel’s description are a bit a vague, which is a little troublesome. The company doesn’t say anything about whether the formula is meant to be opaque or sheer; you do need three or four passes to build up color. There is no time-promise for how long the glosses should last; I experienced about five hours before the gloss totally faded away.
And here’s my last problem: where are the polish’s ingredients? Through American Apparel states the polish is fragrance- and petroleum-free, as well as vitamin-enriched, the ingredients aren’t listed on the gloss tube or online. I find that really, really strange, and in fact a little off-putting. I want to know what I’m putting on my lips, you know?
Also important to note: American Apparel doesn’t allow any returns or exchanges of these glosses. All sales are final, so try to stop by a local American Apparel to judge these shades if you’re wary before purchase.
Otherwise, though, I like these glosses. African Violet is especially a great find, since it’s such a strong purple shade. Coral-pink Pantytime and scarlet red Legalize LA are more flirty colors, while the nude Café Crème is pretty work-appropriate.
If the company listed the polish ingredients, they would really be ideal. Nevertheless, American Apparel Lip Glosses is pretty good—I just wish the company would be more transparent with their customers.
VERDICT: B. The glosses come in a good variety of colors, and it’s refreshing that they lack a scent and are moisturizing. But American Apparel’s other claims regarding their ingredients, and the inability to return the glosses, are kind of questionable, leading to the lower rating.
PRICE: $12 for 7 ml.
AVAILABILITY: Online at American Apparel or in American Apparel store locations.
EDITORIAL NOTE: Most of the product/s reviewed in this post were provided to Chesapeake Family’s About Face blog by the manufacturer or their public relations company for review. Chesapeake Family’s reviews are inspired by personal experience and opinion, and are not paid for or influenced by the manufacturer, PR company or any other organization unless mentioned.
Product photo provided by American Apparel, swatch photo by Adam Fried.
In middle school, Roxana Hadadi was a cosmetics-scorning tomboy; in high school, a glitter eye shadow- and black nail polish-loving trend kid; in college, obsessively committed to dying her hair unruly colors that upset her mom. Now a bit older and a bit more mature, she’s trying to figure out what hair, body and cosmetics products will work for her, you and your family in About Face, Chesapeake Family’s new beauty blog — and she’ll leave the sparkle makeup and neon highlights in the past. Roxana also writes movie reviews for Chesapeake Family’s Popcorn Parents blog.