We Are Your Marketing Partner


Something exciting is happening at Chesapeake Family. The best just got better. We changed our name and we're expanding our reach.

In January 2017 we became Chesapeake Family LIFE. This change reflects our recent growth and new focus on broader aspects of family life: topics for the grown-ups in the family who are people first, and parents second. 

CFL LIFE Blue 150In response to reader demand, we have expanded our content to include more topics that go beyond parenting, such as events worth hiring a babysitter for, food and dining ideas, home and garden, and other areas of interest to moms and dads.

This expansion is a natural growth of who we are, our readers’ needs and our business. A lot has changed in the 26 years since I started the business, first called Chesapeake Children. In 1996 it was clear our editorial topics had moved beyond little kids to broader parenting topics.  We changed our name to Chesapeake Family. We also added specialty annual guides like the BIG Book of Education, events, e-newsletters, social media and a website that now averages 65,000 monthly visitors. 

Realizing our readers’ information-gathering habits have changed, we have made it our business to excel at using social media, print, web and e-newsletters to reach moms and dads wherever they are looking for information.

Combining all of our outlets — print and digital — we now reach over 200,000 parents every month. That’s huge, and it makes the most visited local website in the area.

As we become Chesapeake Family LIFE, we will continue to provide the award-winning content our readers count on, covering health, education and fun for families, but with a section specifically for moms and dads whose lives include more than their children.

Jefferson Communications Details

JECO web logoJefferson Communications, LLC is a full-service regional, media company based in Annapolis, Maryland. The privately owned company publishes a niche consumer parenting and lifestyle magazine, several ancillary publications and two interactive websites serving readers and advertisers in the state of Maryland. Jefferson Communications prints and distributes more than 40,000 magazines per month with a total audience — print, online and events — of more than 400,000 readers/viewers per month. We would be happy to discuss with you the multitude of advertising and marketing opportunities.

For more information, call our office at 410-263-1641 or contact one of our sales and marketing team members directly.
They will be able to send you a copy of our digital and print rate cards as well.

Jen Jeffries
Direct phone: 410-263-1641 x207

Kelly Crew
Direct phone: 410-263-1641 x228

Claire Kovacs, Sales Assistant
Phone: 410-263-1641 x204

Donna Jefferson has owned and operated the company since its inception in September 1990. The office of Jefferson Communications, LLC is located in Annapolis, Maryland. In addition to print and online media, the company produces annual family and consumer events.

The company and its employees are actively involved in the community through various not-for-profit organizations, educational foundations and business programs. It is this commitment to improving the industries and communities it serves that forms the foundation for Jefferson Communication’s culture and operating philosophy. Owner Donna Jefferson was recognized in 2007 as owning one of Maryland’s Top 100 Minority Business Enterprises. Jointly the publications and websites have won nearly 40 national awards for Design and Editorial.

Main Office:
121 Cathedral Street, Third Floor
Annapolis, MD 21401
Fax 410-280-0255



Family Favorites Participation

Is Your Business a Family Favorite? Here’s your chance to let everyone know about it!

We can help you encourage your clients and customers to vote for you. Voting will be active May 1 - June 15. 

What Maryland restaurant has a favorite kid's menu? What's the best place to have a birthday party or a picnic? What tutoring company has helped the most? Family Favorite categories are below. Voter's top three Family Favorites in each category will be published in our September issue and online. Voting is open May 1 - June 15, 2018. To promote voting we are giving away a $50 VISA gift card to randomly chosen winners who complete the form.

Give us a call if you would like more information, call 410-263-1641 x204 and ask for Claire.

Family Favorites Categories

Favorite Date Night Spot:
Favorite Place for Mom's Night Out:Get the Vote Now button and link to the Ballot.
Favorite Consignment Shop:
Favorite Home or Garden Shop:
Favorite Place for Pet Services (Veterinarian, Groomer, Boarding)

Out and About
Favorite Family Day Trip:        
Favorite Outdoor Play Spot/Activity:        
Favorite Indoor Play Spot/Activity:        
Favorite Museum:        
Favorite Picnic Spot:        
Favorite Park/Playground:                  

Party On
Favorite Party Facility:
Favorite Place to Find Unique Gifts:

Learn & Grow
Favorite Art Lessons (Drawing & Painting):        
Favorite Dance Lessons:        
Favorite Camp:        
Favorite Gymnastics Studio:        
Favorite Martial Arts Studio:        
Favorite Music Lessons:        
Favorite Theater / Performing Arts Lessons:        
Favorite Tutoring Service:

Treats & Eats
Favorite Kids' Menu:
Favorite Breakfast Restaurant:
Favorite Place for Ice Cream:
Favorite Family-Friendly Dining      

Digital Guides Showcase Advertisers

Are you excited about the prospect of using video and digital enhancements to market your business? 

Chesapeake Family Life quarterly guides offer you just that opportunity. Reaching over 100,000 readers these quarterly guides use spectacular photography, well-written content and videos to spark interest in your products. 

Reasonably priced at $600 for one page or $750 for a two page spread.

*Additional $75 to convert up to 10 photos into a video format.

Use the power of a digital magazine to showcase your business to moms in a unique way, designed exclusively to be used in a digital and mobile environment. Include your video or photo side show right in your ad. 

Quarterly Guides include:

  • Hello Spring
  • Summer Survival Guide
  • Favorite Doctors for Moms
  • Holiday Countdown

The digital magazine will be distributed vis e-newsletter, e-blast, social media, website links and print promotions with a total reach of over 100,000 

Q & A Advertising Features

Dental Q & A

Can you provide expert advice about pediatric or cosmetic dentistry, or orthodontics?

There are thousands of Maryland parents looking for advice for themselves and their children regarding dental care. Your practice will benefit with increased exposure when you take a leading position in the community by answering the top questions all dental patients want to know.

Offered in February and October, each Q & A is 1/6 of a page and includes:Sample Dental Q&A

  • your logo and/or photo
  • practice name and contact information
  • question with your answer
  • your website link
  • in print and online (under expert advice)

$595 per month. Frequency and multimedia discounts available for all health care advertising and sponsorships. 

Email Claire for more information, or give her a call at 410-263-1641 ext. 204

Sample Questions

Pediatric Dentistry
At what age should I start bringing my child to the dentist?
Why do baby teeth matter?
What should I expect from the first visit?
How often should I schedule dentist appointments for my child?
Do I need to brush my baby’s teeth?
How is a pediatric dentist different from a family dentist?
Should I discourage my child from sucking his thumb?
Are dental sealants a good option for my child?
Do you offer sedation dentistry?
Are dental x-rays safe for children?
When does teething start?
How should I care for my baby’s first teeth?
What about flossing baby teeth?
Does my child need to take a fluoride supplement?
When should we get rid of our child’s pacifier?
Should I worry about sugar intake decaying my child’s teeth?
What should I use to clean my baby’s teeth?
Toothpaste: when should we begin using it and how much should we use?
What can I do to protect my child's teeth during sporting events?
What should I do if my child falls and knocks out a permanent tooth?
How can parents help prevent tooth decay?

How do I know when it’s time for braces?
What is the best toothbrush for kids 9-13? Do you recommend the Sonic?
What type of mouth guard should be used with braces?
How often will I need to visit the office?
How should do you brush and floss with braces?
Will braces change facial structure?
How long will orthodontic treatment take?
What’s invisalign? How is it different?


Feel Beautiful Section for Moms

Feel Beautiful for MomsMoms reading Chesapeake Family Life have told us that they are interested in cosmetic procedures but they have questions that go beyond the price. They want to know how if periodic maintenance is required, if there is a recovery period, what are normal side effects and more. Women want to look good and feel confident in their appearance especially after having children.

Your expert advice will go a long way towards making their decision easier. With your help, and that of your peers, we have created a database of information for moms that answers the questions they have as they contemplate the decision to move forward with a treatment. "Feel Beautiful" is the series of articles and online databases that has been created and is constantly updated with your input.

Each month a portion of the database is shared with moms via the monthly magazine Chesapeake Family Life, online at, in a subscription e-enewsletter, via social media and by video.

Feel Beautiful is part of the Stay Inspired section of Chesapeake Family Life which also includes Date Night Ideas and a Home & Garden section since moms are women first, then parents.

Marketing packages are available that will optimize your marketing expeditures and make your decision-making process easier.

Contact Claire at 410-263-1641 ext 204 for more information



Monthly Education Focused E-newsletters

Parents are eager for information about the education of their children, especially when it is based on local trends and information. Chesapeake Family Life has combined informative educational e-newsletters with a design that will increase the web traffic of participating schools through the use of entertaining and/or informative content. Web links from the e-newsletters can be directed to any page you choose. EdEnewsletterSamplewebThe use of videos, games, worksheets and helpful checklists are encouraged.

Each month there will be the opportunity for one "Exceptional Teacher Highlight" (first come, first served)

Monthly Suggested Topics (or a topic of your choice)

Prevent Summer Slide with worksheets, projects and reading lists. What do your teachers recommend?
Tips to Get Ready for Back to School: safety, health, bedtimes, nutrition, sports. What works for your school?
September (2 education e-newsletters)
#1 Fall Open House Dates
#2 Habits for School Success or
Managing Extra-curriculars and Academics
Signs of Academic Concern or
Helping Kids Focus Beyond Themselves
Get Ready for Parent/Teacher Conferences or
How to work with your school administration
Giving Back, what do the kids in your school do to give back to their community?

Marketing Videos Increase Your Visibility


30 second photo video for $499

Video is a known to increase your visibility online, in social media and e-mail with the highest conversion and click rates to your website. Save time and money with the exclusive production package available through Chesapeake Family LIFE.

This package includes script creation, professionally recorded studio voiceover, and 30 seconds using your photos to convert to video. Delivery time in just 1 week in most cases.

Videos have been proven to increase your websites conversion rate and explain your service to your viewer. You can embed your video onto your website landing page, or promote it virally using social media platforms such as Facebook and YouTube.

 Get Started: or call Claire at 410-263-1641 ext. 204

Here are the details

Attention Grabbing Script Creation
Our marketing experts will prepare a 30 second script (70-75 words) for your video, explaining your product in the simplest way possible. Your video is a mini-sales presentation to your viewer.

Your Message
Voiceover artists will allow your video to connect to your audience and build rapport with them as if talking over the phone or in person. Text is displayed over images so that your message gets to the user even when their sound is turned off.

Amazing Photo Stories
Nothing comes close to grabbing attention like video using your photos. This allows us to express your message in an effective way.

One-to-One Project Management
Throughout every project you will have access to our entire team, as well as direct access to a project manager. You will be able to ask questions at every stage, and provide feedback and ideas directly.

Boost Your Business Exposure
By combining marketing principles with engaging video, you are able to draw your viewers in and promote your message to them. Not only is it entertaining for the viewer, but also increases the chance of them following through with your call to action by more than 50%.









Favorite Docs Promotional Tools

Promote Your Health Care Practice with Favorite Docs!

1. Pre-Register Your Practice - Fill out and submit the form below.

Pre-registering your practice automatically sends you the "Vote" Favorite Doctors button as well as the link to the voting page. It also helps in the verification process as the Chesapeake Family LIFE staff cross-checks each entry to make sure that we have all of your information and credentials correct before we print the Favorite Doctors list. 

Summer Camp Fair 2018

Register your camp now to be an exhibitor at the region's biggest and best Summer Camp Fair Expos!

Camp Advertising Opportunities across the Chesapeake Family Life Network reaching over 200,000 moms of school-age kids every month.

CFL June2017







Upcoming Events Inside Pages

Thu Jun 21, 2018 @12:00AM
Columbia Festival of the Arts
Thu Jun 21, 2018 @ 9:30AM
World's Largest Swim Lesson, Chesapeake Beach
Fri Jun 22, 2018 @12:00AM
Columbia Festival of the Arts
Fri Jun 22, 2018 @ 4:00PM
Summer Fridays, National Harbor
Fri Jun 22, 2018 @ 6:00PM
Chocolate Making Class, Washington
Fri Jun 22, 2018 @ 7:00PM
Friday Night Summer Concert Series, Annapolis
Sat Jun 23, 2018 @12:00AM
Chesapeake Crab & Beer Festival, Baltimore
Sat Jun 23, 2018 @12:00AM
Columbia Festival of the Arts
Sat Jun 23, 2018 @10:00AM
Lavender Festival, Severn
Sat Jun 23, 2018 @10:00AM
Annual National Day of Play, Nottingham