Marketing with The Maryland Field Trip Guide

Teachers, camp counselors, coaches and youth group leaders need help finding the best match for Maryland Field Trip destinations. The Chesapeake Family online Field Trip Guide lists hundreds of destination options, grouped by category, completely searchable and designed for use by people looking to take large groups of kids on a field trip.

Listings on the Field Trip Guide are free.

Why Advertise?

Advertise so that your listing shows up first and gets more attention than non-advertising listings bringing more groups to your business. Upgrades to a Premium Listing give each advertising destination priority positioning on the page so that teachers see their listings first. Also included in a Premium Listing are: 

  • Logo
  • Photos
  • Video
  • Map
  • Web link to the page of your choice
  • Premium position on the main Field Trip Guide Landing Page
  • Premium position at the top of the category page they are listed under
  • Metadescription for search engine location
  • Daily or Monthly visitor statistics so that you can measure your ROI

Click here to see premium examples

How Do Teachers find the Field Trip Guide?

The Maryland Field Trip Guide is optimized so that Google search spiders will find the key words teachers use to find a destination. Each individual category is also optimized for search, as well as each Premium Listing.

The monthly publication, Chesapeake Family will promote the Field Trip Guide in print, on the high traffic website, in social media, at events and in annual guides, particularly the BIG Book of Education which is delivered to over 1000 locations.

$900/year (bundled discounts apply)


Additional marketing opportunities for family travel and field trips include:

100 Days of Summer – Memorial Day to Labor Day, a daily blog post that highlights a different activity for a family. Find out great places to swim, fun museums to visit, interesting hikes and outdoor adventures, family-friendly attractions and other ways to enjoy a summer day.

Online with social media enhancement, bi-weekly links to 9,000 e-newsletter subscribers and print promotion in Chesapeake Family magazine.

Direct web traffic by nearly 40,000 parents in 2015. Monthly web stats available to all advertisers. Limited to 14 web tiles each month. Optimized for mobile use.

BIG Book of Education

BIG Book of Education provides parents and teachers with an educational reference guide including private and preschool listings, special needs directory and field trip guide. Delivered to schools in late August.

Both the BIG Book of Education and 100 Days of Summer can be combined with the Maryland Field Trip Guide to offer you discounts on your marketing program.

Call or email Claire for more information. 410-263-1641 ext. 232