Targeted Marketing Attention for Schools

Your school gets targeted attention from the Chesapeake Family audience of parents with school-age children. 

Your marketing dollars aren’t wasted when over 200,000 parents can see your school message every month from a variety of Chesapeake Family sources. Designed specifically to help schools showcase their programs, the following menu of services will help you decide how, where and when you want to tailor your message. The school marketing program is designed to help schools market across a multimedium platform.

Print Products  BIG Book of Education

Annual Guides
BIG Book of Education – distributed every September. Includes list of preschools and private schools, field trips and resources for parents and teachers.
BIG Book for Families – distributed every spring and includes the resources parents need to help them raise their children, everything from fun to health care and education.

Monthly Magazine
Chesapeake Family Monthly Magazine – 36,000 distribution
Monthly education articles in addition to:
October and January: Open House advertising section
November: Private School Directory
January: Preschool Directory

Online at

Website and mobile advertising

Sponsored content

Preschool and Private School Online Directories

E-mail  EdEnewsletterSample

  • Monthly Special Education focused e-newsletter to 11,000 subscribers
  • Bi-weekly e-newsletters perfect for advertising events
  • On Demand E-Blast dedicated to one advertiser at a time 


Goody Bag Inserts
Event and Table Sponsorships
January – Preschool Fair
February – Camp Fair
Spring – Family Festival
Fall – Girls’ Career Fair

Social Media

Your message will reach more parents using paid ads via Chesapeake Family social media channels including Facebook, Pinterest, Twitter and Instagram.

The best prices are available when advertising across multiple products. Ask your marketing representative for bundled pricing.