Making the best use of your advertising budget is always an important goal. The following advertising examples for schools show tested campaigns that have worked well. Ads that cut through the clutter and deliver results are powerful.
Chesapeake Family Media offers flexible and customized, creative advertising options that maximize your reach and minimize disruption to the reader’s experience.
Starting rates are listed. Most contracts receive a loyalty discount ranging from 10 – 30% depending on your spending level.
Directory Listings
Schools with premium directory listings receive 15 times more click-throughs than free listings. The listings are in a searchable database to make it easy for parents to find exactly what they are looking for. The best directory listings include photos, videos, and information that will help differentiate your school from other schools. Premium listings start at $99/month. Web stats are available.
Explore the Directories
Print: Brand Awareness Ads
“A picture is worth 1,000 words,” is a well-know saying meant to send the message that an image or picture can convey complex ideas or emotions more effectively than a large amount of text. Print magazines are pretty. Moms see the ads in Chesapeake Family Life as valuable as the articles. You can use the attributes of print to tell your story with pictures and your unique value offerings. A recognizable theme running through your ads across all platforms is also helpful. Consistency in colors used, photo style, fonts, and language help parents identify you. Rates start at $660.
Focus on Education
The BIG Book of Education includes directory listings for Private School, Preschools, Field Trips and Student Resources. It is printed annually in September and also emailed out to 60,000 parents.
The focus on schools continues throughout the year. October focuses on sports and school open houses. November includes the Private School Directory. January features the Preschool Directory.
Each month a Standout Student is recognized to bring attention to the good work being done in the community by students.
Web Display Branding
Build trust, and generate leads and engagement with well-designed web display ads. These ads can be retargeted to specific audiences as well as targeted by zipcode, demographics, and interest. Rates start at $689 before any additional audience targeting.
This ad had a .275% click thru rate.
Well above the national average of 0.06%
See other examples of the best-performing web ads.
Open House Announcements
Featured in print and e-newsletter, these special open house e-newsletters in October and January spread the word to prospective parents with an invitation to come and visit your campus. The open house e-newsletter is $529/insertion.
Exclusive Email Blasts
Use exclusive blasts to send your information directly to the subscribers of ChesapeakeFamily.com. Include a call to action, or an RSVP to collect email addresses so that you can build your prospect list. You also have the option to add an audience that you define by location, demographic, and interests. Blasts start at $950 each.
Custom Content
Advertising partners provide expert, relevant content that captures the attention of parents and brings top-of-the-mind awareness to the advertiser. Pricing starts at $799/article.
The Summit School celebrated and thanked their teachers while letting it be known that they needed to increase their teaching ranks.
During Learning Disabilities Awareness Month, The Summit School provided an excellent explanation of a learning disability.
Roland Park Country School introduced its new Director of Track and Field and his vision for the new opportunities.
Custom Downloads
Much like custom content, downloads share your expertise with the community, but with a free resource that can be downloaded by parents, or students. The download can be promoted as a stand-alone resource, or be included with a related article. Pricing starts at $799/custom download.
This Key School download was embedded in an article including African American History Month events and was downloaded nearly 1,000 times.
Audience targeting/Retargeting/Decoding Digital
Many of the ads and e-newsletter options are available to you on two levels. The first level uses the targeted audience that Chesapeake Family Media has acquired after 30 years of being a trusted resource.
The second level offers you an audience extension through programmatic targeting and retargeting your audience. You select the attributes of your audience and we will send your message to them. Here’s a short video explanation of programmatic targeting. This pricing is dependent on the size of your target audience but starts at $1700/campaign.
Want to talk about some creative advertising opportunities that will resonate with your prospective parents? Send me an email and we can discuss options while you are still planning your 2023-2024 marketing campaigns.
