We like to think that we don’t follow technology and print trends. Instead, we set the trends by finding new ways and products to get the message to our readers in a whole new way.
The best performing ads will be the ones that help you reach your goals. That being said, there are features standard in the most successful web ads. And strategies for reaching your target audience.
Web Ad Click Thru Rates
The average global web ad click through rate (CTR) is .06%. An ad getting .4% to .6% is really impressive. If you measure the success of your web advertising by CTR then there are a few things you can do to improve your CTR. A lot depends on what type of ad you use, the ad content, and finding the right group of people to target.
In the last six months ads on ChesapeakeFamily.com regularly reached a CTR of .28 to .60%, and in one instance a whopping 6.85%. Overall the average CTR of ChesapeakeFamily.com is 282% higher than the global average. Your ads reach a targeted audience which makes them much more effective for you.
The following ads produced excellent results.
More Web Advertising Options
Sponsored Content is not a display ad but instead, your content is hosted on ChesapeakeFamily.com helping establish you as an expert in your field. Readers are directed to your content via social media, SEO and e-newsletters so that they engage with your articles, expert advice, or Q & A at a high level.
Digital Download– Your specially branded content is designed to be downloaded and kept by the user because of the information you are providing in the content.
Directory listings receive a fairly consistent number of users and should be considered a long term, but consistent source of traffic to your website. Paid listings have 3-4 times more people looking at their listings than the free versions.
Make Sure Your Ad is Successful
The success of your web ads on ChesapeakeFamily.com are very important to us. We will work with you to create and monitor an ad that gives you the results you want. Your ads are measured and tracked on a daily basis. Analytics are made available to advertisers.
There are five major factors that impact the number of clicks display advertisements receive. Keeping these in mind will ensure your advertising campaigns have great performance!
- Position on the Page
- Size and type of ad
- Great Imagery
- The Length of the Run
- Call to Action (a reason to click)
Parent Focused Digital Agency
Our Parent Focused Digital Agency uses programmatic display designed to boost any business seeking to grow awareness and gain engagement with its target market.
Are you ready to increase your digital advertising success and take advantage of increased web traffic by parents? We’ll make web advertising easy and walk you through successful options.
Advertising Inquiry
Chesapeake Family Media
