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Understanding Digital and Social Media

A marketing plan will provide you with a roadmap to increase your customers and improve your success. Join the staff of Jefferson Communications each...

Social Media and Digital Marketing for your Business

Want to learn how to incorporate social media with your website, e-newsletter and other marketing efforts? For the most effective outreach you need to...

Social Media Marketing versus Email Marketing

Are you wondering how to best market your events? Is there a specific action you want your customers to take when they see your...

Facebook vs. E-Mail for Building Your Customer Base

Social media, Facebook in particular, has been a boon to businesses for reaching customers but should you depend on it for growing your base?...

Email Subject Line Tips for Higher Open Rates

By Ronn Levine Do you think the subject line of your emails has an impact on the number of people who open your email?...

Quick Way to Add Audio to Your Photo Slide Shows or PowerPoints

Want to add some audio to your photo slide show and don’t have access or the skills to use iMovie or a similar program?...

Gary Jobson on Taking Risks

HWP Insurance interviewed Annapolis sailor, author and television personality Gary Jobson, about risk. Jobson has won the America’s Cup and knows a little about...

It Pays to be Nice, Especially in Business

Remember when your Mom and Gramma told you to be nice? It turns out that being nice is important and not just to your...

Planning Your Business Budget and Setting Goals for Next Year

  When I first started a business I never had a budget and my only goal was to have money left over at the...

Planning a Marketing Campaign

Here's some great advice to consider when planning your marketing campaigns, from Ryan Dohrn of Brainswell Media. Dohrn says that studies have proven that...

No Business Risk = Being Left Behind

There is no doubt that these days there isn’t much positive economic news being written about, broadcast or on the web. I had to...

Exhibiting Tips for Drawing People to Your Booth

Chesapeake Family is a member of SIPA, an association for specialty interest publications. There a some really smart people in this group and when...

Making Your Online Ad More Effective

All too often businesses are excited to jump into online advertising without a complete plan. They think that they will be able to track...

Marketing on Mobile Devices

Every business values its customers and wants to maintain good relationships with them to ensure future sales. But over the last few years it...

Geektionary

Every organization needs a Geektionary to store and teach their digital vocabulary. Below is an example from Fort Myers News-press.com combined with entries from...

The Five Legs of SEO

You’ve got your website up and filled with content and information about your business. You’ve been using FaceBook and Twitter to try and move...

How to Use a Quick Response (QR) Code

Quick and easy and leading to the web address you assign, QR Codes, short for Quick Response, are popping up all over the place....

Smart Marketing

Smart Marketing-Target Audience View more presentations from Chesapeake Family.

Real Estate in Central Maryland Showing Positive Trends in June 2010

Many economists believe that the business climate won't turn around until the housing market stablizes. Locally there are some positive trends emerging despite the...

The Reader is the Boss When Deciding on Content

Chesapeake Family publisher Donna Jefferson recently met with publishing industry leaders at the conference of Specialized Information Publishers (SIPA). Editorial content was a big...
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