Chesapeake Family asked readers to go online during the three months of May, June and July, and answer a survey about their reading and shopping habits.* The results are in.
Chesapeake Family readers are:
89% Women
Average age is 38
Well educated: 66% with at least a 4-year college degree
Most important editorial in Chesapeake Family:
Calendar of events
Articles on education
Articles on arts and entertainment
Articles on health related issues
Articles on home life
99% of readers say that Chesapeake Family helps them indentify service providers for their family.
56% work full or part time outside of the home
15% work from home
Ages of Children
47% have children under age 5
42% ages 5-9 years
25% 10-12 years
25% 13 years or older
88% of all children participate in some kind of after school activity. The most popular are listed below:
Team sports 58%
Swimming 44%
Music 33%
Dance 30%
Gymnastics 29%
Academics 27%
Art 20%
Martial Arts 17%
67% of parents plan to send their children to at least one summer camp in the next 12 months. That’s a staggering 75,000 kids!
Average household income: $95,700
* the survey was conducted by Readex Research
