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Tuesday, October 4, 2022
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Email Subject Line Tips for Higher Open Rates

By Ronn Levine

Do you think the subject line of your emails has an impact on the number of people who open your email? MailChimp just updated their second big email subject line study, revealing some interesting dos and don’ts for getting high email open rates.

Here’s a hint for you: You should also be aware of your own behavior. Which emails do you open? Where does your eye go first? I often look at the From Line first to see if I know who sent the email.

Okay, guess if these subject lines were opened or neglected.

  1. Tempting August NUSA Specials!
  2. Your April Website Stats
  3. MotorCycling Magazine Reader Survey
  4. Final reminder for complimentary entry to attend the West Freelands BCI Cluster Conference 2006
  5. Preliminary Floor Plans for Southern Village Neighborhood Circle members
  6. SALE ends soon – up to 50% off all bras at Kara!

The open rates ranged from a low of .5% (ouch) to a high of 93%. Here are the results:

Tempting August NUSA Specials! – .9%
(“Special” and exclamation points are bad.)

Your April Website Stats – 92.6%
(Timely and useful information)

MotorCycling Magazine Reader Survey – 88.1%
(High affinity to activity/experience)

Final reminder for complimentary entry to attend the West Freelands BCI Cluster Conference 2006 – .5%
(“Reminder” is bad and subject line in this case too long)

Preliminary Floor Plans for Southern Village Neighborhood Circle members – 93%
(Timely information. Implied benefit for quick action. Over 50 characters in length – which is good for this targeted audience)

SALE ends soon – up to 50% off all bras at Kara!  – 1.9%
(Percent off and exclamation point are not good)

Now I need to come up with a good subject line for my next email. Definitely not, “[your name] Reminder: Get % off help from us!!!”

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