Build-A-Bear Workshop®, the interactive retailer of customized stuffed animals, is celebrating its 15th birthday and 100 million furry friends made. To thank guests for helping the company reach these milestones, Build-A-Bear Workshop is hosting the Friends Count Celebration, which includes the Ultimate Build-A-Party® Sweepstakes.
The sweepstakes gives kids a chance to win a trip to meet Victoria Justice, popular teen actress, singer and Build-A-Bear Workshop brand ambassador. The winners will meet Victoria Justice in Los Angeles and have The Ultimate Build-A-Party with five of their friends. Guests may enter at any participating Build-A-Bear Workshop store or online at buildabear.com/sweeps through March 5.
“We cherish the many friends that we have made throughout the years and we could not be where we are today without our Guests, partners, and associates,” said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. “We would like to thank these special friends for their continued support and dedication to Build-A-Bear Workshop and look forward to making the next 100 million furry friends!”
The company will continue the Friends Count Celebration throughout the year by hosting a Teddy Bear Reunion, a Design Contest for Bearemy® and Pawlette Coufur®, the Build-A-Bear Workshop huggable mascots, and a special birthday party.