Study: Working Moms Would Trade Executive Assistant for Household Assistant

Article Index

iStock 000013240289XSmallAn Overwhelming 97% of Working
Moms Rank Salary Over Family-Friendly Benefits When Looking
for a Job

But a Significant 68% Would Trade an Executive Assistant for
a Household Assistant

NEW YORK -- According to a new, proprietary study of working mothers, conducted by iVillage and, two leaders in the women's digital space, The 2011 Moms At Work Survey found that salary outranks the desire for family-friendly benefits when it comes to job priorities -- with 97% of working moms surveyed saying that salary is most important to them, followed by a family-friendly work environment (91%), job enjoyment (91%), flexible hours (86%), a short commute (83%) and health insurance for the family (81%).

Eight out of ten working mothers polled are earning at least half or more of their household's income. On top of that, more than two-thirds (68%) of working moms reported they are still responsible for most of the household chores -- clearly illustrating that today's working mother is spending her life on double duty, with increased responsibilities at the office and at home.

"Not surprisingly, the biggest source of pride and joy for working moms are their families, but in today's fragile economy, salary needs to be the top priority, with work-life balance coming in closely behind," said Kelly Wallace, Chief Correspondent, iVillage. She added, "Unfortunately, what working moms have the least time for is themselves."

The study also found:

--  Although 90% of working moms feel tired and stressed, over 85% feel
happy and proud.
--  All moms, whether they are working or not, continue to be responsible
for the majority of the household chores. In two-thirds of dual working
families, moms are responsible for 75% or more of all the household
chores, with 97% of those surveyed responsible for half or more of the
duties in the house.
--  68% of women polled would trade in their executive assistant for an
assistant at home.
--  Women aren't receiving a passing grade when it comes to healthy habits.
77% agree that juggling work and family makes it hard to live a healthy
lifestyle with close to 25% of moms reporting that they are not allowed
to get sick!
--  While the good news is that 59% of women surveyed are satisfied with the
amount of time spent with their children, almost half, 47%, are not
satisfied with the amount of time spent keeping fit/healthy.
--  23% of working moms polled would welcome increased support from friends
and family, and 41% want more support from their husband/partner to make
their lives easier.
--  Part-time working moms are closest to achieving work-life balance, with
46% reporting that they are "busy but balanced: I've found harmony
between work and home," compared to just 20% of full-time working moms
who can say the same.
--  Merely 3 out of 10 women are happy with the amount of time they are able
to spend alone with their partners once out of the office.
--  Today's working mom is more mobile than ever before! 67% of working moms
rely on their smart phone to make their lives easier.

"Overall, the survey paints a picture of the modern working mom --stressed and often frazzled, but also proud and happy to be bringing home the bacon and frying it up in a pan," said Rebecca Dube, Senior
Editor, "Now if we could all just get personal assistants, we'd be set!"

To celebrate Mother's Day this month, iVillage gathered a compilation of personal anecdotes from moms who've achieved great success in their careers -- including HHS Secretary Kathleen Sebelius, Natalie Morales,
Jennifer Garner, Samantha Bee, Deborah Norville, and Mayim Bialik, among others -- about their transitions back to work after becoming a parent. Found at, these funny, poignant, inspiring stories capture a moment that exemplified for them the challenge of balancing motherhood and career.


Total of 760 working mothers with kids under 15 years of age participated in the study

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