Initiative pledges millions to stop more kids from smoking

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Tobacco Free KidsThere is a new plan afoot to reduce smoking with a major focus on stopping the nearly 1,000 kids who start smoking every day.

The Robert Wood Johnson Foundation (RWJF) and the Campaign for Tobacco-Free Kids have announced an ambitious, three-year collaboration to accelerate progress in reducing tobacco use, the nation's leading cause of preventable death.

This new initiative comes as the United States nears the 50th anniversary of the first Surgeon General's report on tobacco, which was issued on Jan. 11, 1964, and alerted the nation to the deadly consequences of smoking. The initiative will build on the tremendous progress that has been made in reducing tobacco use and is aimed at winning the fight against a tobacco epidemic that still kills 443,000 Americans and costs the nation nearly $100 billion in health care expenditures each year.

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