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Most Popular Halloween Costumes 2022

Across the United States, Harley Quinn from DC Comics is the most popular pop culture Halloween costume this year. 

Iconic horror villain Chucky is the second most popular

Top Gun costumes are the third most popular across America

Research conducted by fashion experts Boohoo analyzed Google Trends data to establish the most Googled Halloween costumes in each state over the past month. The study examined both the most popular pop culture-inspired costumes and classic costumes that are seen every year without fail.  

Pop Culture Costumes

The analysis revealed that Harley Quinn is the most popular character to dress as this Halloween. Harley Quinn has been a significantly popular Halloween costume for years, ever since Margot Robbie took on the role in the 2016 film Suicide Squad. The horror film villain Chucky is the second most popular costume this Halloween.

‘Top gun costume’ is the third most Googled pop culture costume across America. With the long-awaited release of Top Gun: Maverick, it is no surprise that costumes inspired by the film will be in demand this Halloween season. 

Traditional Costumes

#1 Dressing as a witch is the most popular traditional costume this Halloween, with a whopping 20 states searching for ‘witch costume’ the most. The classic Halloween film Hocus Pocus has definitely inspired costumes for almost three decades, and the more recent release of Hocus Pocus 2 will continue to do so this year. 

#2 The second most popular classic costume to dress as is a fairy, with seven states searching for ‘fairy costume’ the most. 

#3 Additionally, ‘pirate costume’ is the third most searched for traditional costume this year.

#4 Two costumes came in fourth place for both pop culture and traditional costumes. ‘Stranger Things costume’ is the most searched for in five states, including Georgia and Virginia, while ‘Minion costumes’ also receives the highest number of searches in five states, including Hawaii and Montana. As for traditional costumes, five states each want to dress as devils and ghosts.  

#5 The study revealed that dressing up as Poison Ivy and characters from Hocus Pocus are the joint fifth most popular this Halloween. 

Alternatively, dressing as a traditional black cat is the fifth most popular classic costume, receiving the highest number of searches in four states, including Delaware and New Mexico. 

Marylanders searched for The Nightmare Before Christmas character Jack Skellington more than any other costume, followed by a traditional devil. 

A spokesperson for Boohoo.com commented on the findings, “These findings provide an interesting insight into the biggest costume trends of the year, predicting that we can expect to see several witches and Harley Quinn’s this Halloween.  



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