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Home Blog Popcorn Parent Movie Reviews Movie Review: The Greatest Movie Ever Sold (PG-13)

Movie Review: The Greatest Movie Ever Sold (PG-13)

pomThe Greatest Movie Review Ever Written

by Sarah McCarthy

Morgan Spurlock has effectively turned product placement into fine art. “Selling out by not selling out”- that is the goal of ‘The Best Movie Ever Sold’. The best goal ever conjured, one might say.

The documentary immediately immerses the viewer into Spurlock’s quest for sponsorship. He visits an actual brand therapist, who determines his brand. As a human. After getting bar coded, he begins to find brands that are similar to his own. “You yourself are a brand,” he is reminded. He successfully finds support from Ban (deodorant company), after giving a laughable presentation about the plotline of his movie. Throughout his search, he interviews other directors that have been through similar struggles. Many of them have quickly and easily conformed to the idea of product placement, like the director of “Rush Hour” who said, “Artistic integrity? Whatever.”

Spurlock also exhibits how advertising has affected society, and illustrates a town in Brazil called San Paulo, where there are no advertisements. Anywhere. He then reminds us of the familiar Times Square, which is best known for its ostentatious billboards. The movie then quickly cuts to a commercial break, where Spurlock features himself advertising one of his brands through a commercial which was previously outlined mostly by the company (POM Wonderful), not himself.

The delicate balance of giving in and criticizing the idea of product placement is what Spurlock does best. Unlike “Supersize Me”, he can’t openly belittle the companies who agreed to sponsor the film, since they are giving him hundreds of thousands of dollars (or in the case of Pom, $1 million). He simply shows what he is forced to include in his documentary because of their sponsorship. POM Wonderful is the main supporter, and asked that he only drink POM juice throughout the movie, and blur out any other drink that might be in the background. The companies are overwhelmingly omnipresent, giving an eerie feel to the drive home through suburbia after watching the film.

Fortunately, Spurlock did not have the companies review the film before it was released, so that he was able to uphold some of the groundbreaking independence that fans have become familiar with; his brand. Again, Spurlock brings the viewer to reevaluate a societal staple from a different viewpoint, leading them to see its true ridiculousness. Though restrained by the rules of sponsorship, Spurlock successfully and slyly displays how silly the idea is. It’s the Iron Man of documentaries, in more ways than just a “Holy Sheetz!” advertisement on a convenience store cup.

The movie is rated PG-13 for some language and sexual content involving Spurlock pitching a commercial about a particular male physiological benefit of pomegranate juice. It is fine for kids over 13.

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