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Westfield Mall in Annapolis Launches Family Program

11_wfam_188x103Westfield Family 2011 Kicks off With Video Contest Celebrating Moms

Los Angeles – Westfield announces the third year of its highly successful Westfield Family program, the free membership program that enhances and energizes the family shopping experience by bringing family-friendly activities and events, money-saving promotions, and convenient amenities offered exclusively at Westfield Shopping Centers.

Now offered at 30 centers across the country, the Westfield Family program will continue its successful and popular program elements that make shopping fun and easy for families, including the Monthly Retailer Calendar highlighting family retailer events, promotions and offers; family-friendly retailers, eateries and amenities at each center; and Westfield Family Events offered at select centers.

To celebrate the start of Westfield Family, and just in time for Mother’s Day, Westfield encourages kids of all ages to “Tell Us Why Your Mom’s a Star” through a video contest. The contest winner will enjoy a $2,500 shopping spree, a year of VIP parking at their local Westfield, and get to see their family photo grace the cover of the Westfield Family Monthly Calendar.

New this year to Westfield Family are Westfield Family Fun Days, two free activities per month geared towards children ages 2-5 and their caretakers. At each themed Fun Day, kids will be able to create a craft with their parent, have a snack and learn more about the theme of the month through read-aloud story time. Westfield has increased the scope and capacity of the activities, and moms will receive a Westfield calendar featuring educational tips and ideas based on the month’s theme. The program began in April with “The Great Outdoors,” and continues in May with “Get Fit.”

“The feedback from our first two years of the Westfield Family program indicates that our families appreciate the amenities and offerings, and find great value in consistent programming,” says Alan Cohen, Westfield’s Executive Vice President of Marketing. “We are enhancing Westfield Family this year by providing more events and activities, as well as a contest celebrating moms, showcasing our commitment to the families that make up such a strong segment of our shopper base.”

Returning Westfield Family program elements include:

  • Signature Events (at select centers only) – “Back to School” and “Spooktacular,” will return this year to select centers, featuring center-wide activations and event elements geared towards the entire family.
  • Westfield Family Calendar – a monthly publication that puts member families on the inside track for information about family and child-friendly retailer events, activities and offers taking place at participating centers.
  • Westfield Family Amenities – preferential, covered parking for families and expectant mothers, play spaces, family dining areas, family lounges/restrooms, and concierge services, all designed to insure that families’ trips to Westfield Shopping Centers are as stress free as possible.

Signing up for the program is simple and can be done online (www.westfield.com), through a mail-in postcard, at the Westfield Concierge or management office, or at any of the Westfield Family events.

For more information and updated information on Westfield Family activities, promotions, and services, as well as information on entering the “Tell Us Why Your Mom’s a Star” contest, visit www.westfield.com.

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